Level Up Your In-Game Advertising: A Test-and-Measure Approach for a Better Experience

Gaming continues to be popular across a wide variety of audiences, so it is little surprise that in-game advertising is growing exponentially. But what kind of customer experience do players really expect from in-game ads? New primary research from DISQO dives into these perceptions to uncover what works—and what doesn’t—when it comes to reaching gamers.

Get research-based insights and practical guidance on how to craft, test and measure your creative to maximize the impact of your in-game ads from DISQO product evangelist Roddy Knowles. You’ll find out:

• What consumers think about new in-game advertising experiences

• How in-game advertising can impact brand perception, and which audiences are most engaged

• Strategies to deliver the best CX through your in-game brand advertising