What to Say to Get Your Way: Bestselling Author Jonah Berger on Magic Words

Almost everything you do involves words. From emails and power points to phone calls and pitch meetings, words are how you persuade, communicate and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners and driving action. What are these magic words? And how can you take advantage of their power?

In his latest book Magic Words, bestselling author (Contagious, Invisible Influence) and Wharton professor Jonah Berger explores the new science of language and how to use it. In this special webinar, he’ll be sharing:

• The words that convince clients, captivate audiences and deepen social connection

• How to ask the right questions, hold attention and speak with confidence

• Strategies to design presentations, pitches and other types of content for maximum impact