Tap Into Students’ $600 Billion Spending Power: The Key to Gen Z Loyalty

Students represent more than $600 billion in spending power, and their rapidly evolving digital habits are driving massive shifts in algorithmic and in-store marketing. Reaching student customers now is key to earning their future loyalty, but doing so in a tight economy can present challenges.

Get a playbook for winning this selective community’s loyalty—and their valuable advocacy—from SheerID’s head of marketing strategy Angela Modzelewski and product marketing manager Chris Oliveira. You’ll find out: 

• Insights from a recent survey of 4,000 consumers in the U.S. and U.K. on how the current economic environment is shaping their buying decisions

• Strategies and tips for effectively marketing to students globally

• Best-in-class examples from top brands like Paramount+, Comcast, Back Market and Tableau