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Apr 27 - Apr 27, 2023

Tap Into Students’ $600 Billion Spending Power: The Key to Gen Z Loyalty

Virtual

Fee
Free Event 
address
Content Marketing , Digital , Influencer Marketing , Social Media
Host User
Adweek
Tap Into Students’ $600 Billion Spending Power: The Key to Gen Z Loyalty

Students represent more than $600 billion in spending power, and their rapidly evolving digital habits are driving massive shifts in algorithmic and in-store marketing. Reaching student customers now is key to earning their future loyalty, but doing so in a tight economy can present challenges.

Get a playbook for winning this selective community’s loyalty—and their valuable advocacy—from SheerID’s head of marketing strategy Angela Modzelewski and product marketing manager Chris Oliveira. You’ll find out: 

  • Insights from a recent survey of 4,000 consumers in the U.S. and U.K. on how the current economic environment is shaping their buying decisions

  • Strategies and tips for effectively marketing to students globally

  • Best-in-class examples from top brands like Paramount+, Comcast, Back Market and Tableau