Apr 27 - Apr 27, 2023
Students represent more than $600 billion in spending power, and their rapidly evolving digital habits are driving massive shifts in algorithmic and in-store marketing. Reaching student customers now is key to earning their future loyalty, but doing so in a tight economy can present challenges.
Get a playbook for winning this selective community’s loyalty—and their valuable advocacy—from SheerID’s head of marketing strategy Angela Modzelewski and product marketing manager Chris Oliveira. You’ll find out:
Insights from a recent survey of 4,000 consumers in the U.S. and U.K. on how the current economic environment is shaping their buying decisions
Strategies and tips for effectively marketing to students globally
Best-in-class examples from top brands like Paramount+, Comcast, Back Market and Tableau