May 03 - May 03, 2023
While the health care industry has increasingly emphasized inclusivity (as explored in the Pharma Council’s latest podcast episode, Inclusive Futures of Humancare), less attention has been devoted to inclusivity in marketing of and consumer research on pharma products.
On May 3, the ARF Pharma Council will explore how pharma and health care companies can ensure their market research and advertising represent the full range of their consumers, both in terms of demographics and accessibility. Panelists will share examples of campaigns to demonstrate the effectiveness of ads rooted in inclusive design.
Questions for discussion include: