May 04 - May 04, 2023
As customer acquisition costs continue to rise and data deprecation poses growing constraints, delivering the most effective customer experience (CX) has become more challenging than ever. To tackle this issue, combining CRM and commerce is crucial for end-to-end customer engagement. Both CRM and CX decision-makers understand that integrating CRM and commerce data is essential for remaining competitive and achieving success. Join us for an exclusive discussion and in-depth analysis of the research commissioned by Publicis Commerce and conducted by Forrester Consulting, which delves into the challenges and opportunities of leveraging CRM and commerce data to build outstanding customer experiences.