The 2023 Media & Entertainment Industry Insights Report

The 2023 Media & Entertainment Industry Insights Report: How Companies Are Keeping Up With Change

Media and entertainment executives are trying desperately to keep up with the rapid pace of shifting audience behaviors and prepare their teams to succeed in a world where companies need to do more with less. This comes from an insight-rich report from Salesforce that identifies the trends reshaping the media and entertainment industry, based on input from more than 350 global leaders.

Get exclusive insights from the Salesforce research from Brian Bergen, VP, industry marketing for media and entertainment, and Alp Pekkocak, senior director of industry solutions and strategy. You’ll find out:  

• How media and entertainment organizations continue to adapt to increasing consumer demand for better and more personalized experiences

• How economic uncertainty is impacting plans for investments in people, processes and technology

• The evolving role of automation and AI