Put CTV at the Center of Your Multichannel Mix

Put CTV at the Center of Your Multichannel Mix: Tell a More Captivating Story

The average consumer has access to 11 connected household devices; that’s 11 screens all offering compelling content and rivaling each other for attention. But instead of thinking of them as separate devices and separate channels, savvy advertisers are connecting them together to tell a captivating multichannel story—and putting CTV at the center of it all.

Hear more about the multichannel mix from Richard Girges, VP of engineering at MNTN, who will break down key strategies you can use to enhance your CTV campaigns for a multi-device world. You’ll find out:

• How multi-touch capabilities extend your messaging beyond the TV screen

• How cross-device attribution can track conversions on any device

• Best practices to make your campaign the heart of a multi-device performance marketing matrix