The Biggest Event Marketing Trends of 2023

The Biggest Event Marketing Trends of 2023: High-Impact Ways to Do More With Less

With budgets shrinking and event costs rising, it’s harder than ever for marketers to break through the noise and get their messages noticed. What does it take to get attention (and sales) in this budget-constrained environment? Do you need a new approach and new tactics to get a greater return on your event marketing spend?

Hear from Cvent CMO and SVP Patrick Smith, along with Alyssa Peltier, director of market strategy and insights at Cvent, who will share high-impact tactics you can use to take advantage of the latest trends in event marketing. You’ll find out:

• How to maximize your event ROI, even after the doors have closed

• Trending ways to use events to engage and build your community

• Strategies to use people and mar tech more effectively