Mar 28 - Mar 28, 2023
Today’s CMOs are growth agents, leveraging their knowledge of the marketplace and customers to design strategies and create new opportunities. But even with access to an abundance of data sources, top marketers face changing consumer preferences and economic uncertainty. That’s why identifying trends and uncovering blind spots requires access to a new type of market intelligence.
Learn how to define and measure today’s omnichannel marketplace accurately to inform your strategy from leaders at Kellogg and NielsenIQ. You’ll find out:
How to identify your competitive threats across channels
Where to look for opportunities
Strategies to activate for digital growth