Decoding the Customer Journey

Marketing and retail leaders convene to explore new pathways to delivering seamless, individualized commerce across touchpoints.

Shopping—whether it takes place in-store or online—is now less about the transaction and more about the experience. That’s why today’s marketing leaders are driving retail innovation, reimagining customer journeys, and leading the charge to deliver seamless, frictionless and individualized commerce.

Get in-depth insights into today’s shopper and their desire for convenience and comfort at every stage of their journey, as well as B-to-C and B-to-B companies’ commerce efforts in an era of new technologies and data. Hear first-hand from leaders at top retail, consumer and business brands about the latest innovations in delivering experiences that engage and delight their shoppers and deliver value for customers.