YouTube Works Awards

Best practices

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

Helpful hints:

• Consider co-writing your submission; media and creative collaborations help to tell the full story
• Tell a story with a beginning (objectives), middle (approach), and end (impact)
• Stick to simple and concise
• Include critical context around your creative
• Remember we need all relevant media referenced in your submission
• Note any factors external to YouTube that could have impacted results
• Share as many metrics as you can and include objectives, KPIs, and benchmarks