How the Big Ten Amps Up Fan Engagement and Monetization: The Power of a Unified Data Strategy

With 14 member universities, the Big Ten Conference has no shortage of fans. But with each member having its own approach to identifying and reaching its audience, the conference is also no stranger to data challenges, creating the need for a unified strategy that breaks down silos across schools.

Hear directly from the Big Ten Conference's CIO Nate Schnader, Snowflake’s industry principal for agencies and advertisers Erin Foxworthy, and Flywheel Software's co-CEO David Joosten to learn how they collaborated to achieve this goal. You’ll find out:

• Why a growth-oriented data foundation translates to a more targeted fan communications strategy and better monetization
  
  
• The keys to creating a centralized data solution
  
  
• How collaboration across university, ticketing and partner data sets is used to drive ticket and merchandise sales