The State of Sports Marketing and Sponsorship: A Data-Driven Review of Top Activations

Sports sponsorships are on the rise, but all too often marketers don’t have a clear picture of the actual value of a program. This is increasingly important as more activations take place on digital and social channels, which have the potential to help sponsors, leagues, teams and athletes measure impact and optimize programs. Clear, practical analytics are key.

Find out about the latest trends in sports marketing and sponsorship from sponsorship analytics/measurement platform KORE, including a zoomed-in view of revenue of the big 5 North American sports leagues (NFL, NBA, MLB, NHL and MLS). Additionally, you’ll gain a global view of the impact of sponsorships within the social scene. You’ll find out:

• The impact that different sports, leagues, events and athletes have on fan engagement across social and why that matters

• Which brands are getting the most bang for their marketing bucks

• How video is being used to create sponsorship value

• Actionable tactics marketers can apply right away to their sponsorship efforts and activations