Mar 01 - Mar 01, 2023
By 2024, more than one in three people in the U.S. will access sports, news and entertainment via ad-supported streaming. But this shift to AVOD services may also require changes in how advertisers approach their media buying. The just-released 2023 edition of The Stream, an annual research study from Tubi (Fox’s free, ad-supported video-on-demand streaming service), identifies key shifts taking place among TV viewers and what those audience insights mean for brands.
Get exclusive access to the latest findings from The Stream and more from Karl Dawson, Tubi’s VP of audience research. You’ll find out:
Why AVOD will be the biggest area of growth in streaming this year
What streaming audiences look for in choosing an AVOD service and what drives loyalty and satisfaction
Key audience segments that overindex for AVOD use and engagement