Agile Marketing for Creative Teams: A Fresh Approach to Better Workflow

When every step of the creative process depends on what comes before it, one missed deadline can derail your entire project’s timeline. Likewise, if creatives own only their piece of a project or campaign, the likely results are a siloed team, an incohesive final product and an ultimately dissatisfied client. The solution? Using agile marketing practices for your creative teams.

Smooth the transition to agile marketing with insights and an actionable framework from Adobe’s senior strategic value advisor, Tarah Hackman. You’ll find out:

• Why modern creative teams are embracing agile

• Agile marketing basics and vernacular

• What a high-functioning agile team looks like