How TikTok Is Reshaping Ecommerce: The New Era of the Creator Economy

As 2023 kicks off, creators are playing an increasingly important role in ecommerce. Nowhere is this more evident than on TikTok, where creators and influencers are driving not just product discovery but actual sales. Many believe creator commerce will become a more important channel for marketers over the coming year.

Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll find out:

• How TikTok creators are uniquely positioned to drive conversion

• How creator content fuels discovery, engagement and interest that translates to results

• Insights into consumer purchasing motivations across content formats

• How creator commerce is disrupting the roles of social and influencer marketers