Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. That means easily identifying and connecting with your target audiences with insightful stories and rich “characters” based on who your customers truly are and what matters to them today. The key? AI-powered data.

Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out:    

• Why adding “color” to your first-party data is critical to success

• The three key signals needed to uplevel your consumer data

• Why brands are racing to enrich their data

• Ways to boost your marketing efficiencies and cost savings today