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Feb 13, 2023

Insider's Women Founders In Creator Economy and Influencer Space

Awards , Creative , Influencer Marketing , Women in Marketing
Host User
Business Insider
Insider's Women Founders In Creator Economy and Influencer Space

Insider is seeking nominations for our inaugural list of women founders in the creator economy and influencer space.

Startups that cater to content creators have boomed in the past two years.

After a rosy 2021 that saw 11 unicorns in the industry, 2022 was a slower year, with only four companies exceeding a $1 billion valuation, Insider previously reported based on data from venture-capital fund Antler.

But despite a complicated year, the space continues to grow and VC funds continue to invest in startups that cater to creators and influencers — some of them, like Night Ventures or Creator Ventures, have made investments in this area their focus.

Now, we are looking to highlight women founders in the creator-economy industry. 

The list will be determined by Insider based on our reporting and the nominations we receive.

We will take into consideration factors like customer adoption, funding and financials, and its impact on the creator economy as a whole. 

Please note, we will not be considering influencer-marketing agencies and talent-management firms for this list.