Shopper 2023

Today’s Shopping Landscape: Strategies for the Changing Consumer Journey

Amidst economic uncertainty and a possible looming recession, how do we predict consumer shopping behavior in the near future and what that means for brands? What new retail formats are being tested that will surprise, delight and build loyalty among consumers? Personalization is evolving rapidly, giving rise to explosion of retail media networks – how are retailers innovating? What other shifts will brands and retailers need to make in order to provide value, quality, entertainment, service and convenience to shoppers?

Join the ARF on March 9 at Publicis’s Office in Chicago to hear how marketers and retailers are using latest research-based insights to understand today’s shopping behaviors, provide innovative personalized experiences to build brand loyalty, and connecting consumers to their marketing campaigns and sales.

You will learn:

• How and where consumers are shopping today.
• Why retail media networks continue to rise and are driving opportunity to help brands better connect with their consumers and their marketing campaigns to sales.
• How CTV viewing experiences are changing and transforming the way that shoppable interactive ads are delivered to consumers.
• Latest trends including social commerce, personalized shopping experiences, and metaverse opportunities.