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May 21, 2023

Williams-Qualls-Spratlen (WQS)​ Award

Williams-Qualls-Spratlen (WQS)​ Award

This award recognizes world class marketing scholars and mentors of color, while carrying on the legacy of the late Jerome Williams, Bill Qualls and Thaddeus Spratlen.


The award will be given to a marketing professor who has made research contributions, such as publications in leading journals, and should also be making teaching contributions as a mentor to students and professors of color from underrepresented groups in the field of marketing, particularly, students and professors who are African American, Hispanic and Native American.

It is anticipated that the award recipient will have had a sustained career commitment to mentoring, a significant positive impact on his/her mentees’ careers, and through his/her mentees have advanced research and education on issues where racial, ethnic, and cultural diversity intersect with the discipline and practice of marketing.