The Wellness Revolution

Wellness has become a vital part of every brand’s marketing playbook in recent years as the pandemic hastened health care awareness for both marketers and consumers. We now see aspects of wellness incorporated into all categories—including footwear, beauty and grocery.

Join Ad Age on March 7 as we talk to those brands leading the charge into the wellness revolution. These companies are doing more than just paying lip service to a trend—they’re innovating with materials and ingredients, paying attention to customer needs and scaling viable operations. Executives will discuss the strategies that led to success and offer a peek at what’s ahead for 2023.