SuperBowl Playbook

Super Bowl LVII is poised to look different than in years past. Growth in Web3, experiments in gaming, increased investment in influencer marketing and an economic downtown are likely to reshape how Super Bowl advertising is done. On top of that, moves by high-profile sponsors to step aside are making room for new brands to buy into the game.

Join Ad Age on Feb. 7 to get a sneak peek of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns with brand leaders, agency executives, and talent.