Jan 15, 2023
What Are The American Advertising Awards?
The American Advertising Awards® (AAA), is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in the local chapter of the American Advertising Federation (AAF) competitions. The mission of the AAA competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local American Advertising Awards is the first of a three-tier national competition. Concurrently, all across the country, local entrants enter to win an ADDY Award, an esteemed recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District AAA winners are then forwarded to the third tier, the national stage level. Entry into your local AAF chapter competition is the first step toward winning a national American Advertising Award.
Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
How Do I Win An ADDY?
Selected judges evaluate the winning work through a scoring process. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Who Can Enter?
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspapers, radio, television, web, marketing, and communication professionals as well as students studying in these areas. The submission must be work created in the Atlanta and surrounding areas market.