American Advertising Awards - Augusta

Additions/Changes to Professional Categories

- Many of the category numbers have changed – please review the rules document.

- Public Service work must improve the public’s health, education and/or welfare. This work may be paid or pro bono. Public service work does not qualify in any other categories. Individual elements may be entered into Elements of Advertising. Pro Bono work/elements are NOT eligible for Best of Show consideration.

- Any work to promote an ad agency, media outlet, production company, freelancer or ad club must be entered in the Advertising Industry Self Promotion category.

- Sales videos or product brochures are not eligible to be entered in the Branded Content categories. These categories are only for content that drives engagement, brand awareness or loyalty – not a sales message.

- Note: Any changes to the rules for this year’s competition are in red text within the professional and student rules PDF documents