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US State SPI Opt-In Requirements for Marketers and Advertisers

The new era of US state privacy laws gives US consumers additional privacy rights beginning January 1, 2023. Important examples include the right to opt-out of data sharing and profiling, to limit the use of sensitive personal information (SPI), the right to rectification or correction, and the right to appeal. In this webinar, you will learn about the data types considered as SPI under each state law and the opt-in requirements for SPI.


Join this interactive webinar to learn the SPI differences between the CPRA, CDPA, and CPA – from what information is included in the definitions of SPI outlined by each law, to how to handle it, and what rights consumers have concerning their SPI.


Key Takeaways:

  • Understand SPI opt-in requirements within each state’s laws.
  • Learn how to automate consumer rights request fulfillment.
  • How to connect request-based and preference-based privacy user experiences for rights like correction and use of SPI.