May 15 - May 15, 2023
Comcast’s NBCUniversal unit, which portrays itself as a leader in changing the television advertising business, said it is planning to hold its upfront events according to a fairly traditional schedule.
In a post on LinkedIn, Linda Yaccarino, chairman of NBCU global advertising and partnerships, said NBCU will hold its 2023 upfront on May 15 at Radio City Music Hall, again leading off upfront week. (In-person upfronts took a two-year pause during the pandemic.)
Every year, there are many who predict that the upfront will become an anachronism, losing its power in the face of programmatic technology and other marketplace pressures. But for at least 2023, NBCU is planning one more year of the expensive extravaganzas at which networks pitch their programming in huge theaters to throngs of ad buyers and advertisers.
NBCU's upfront will be preceded by One23, NBCU’s “developer” conference where it shows off its ad technology and data capabilities, on February 8. NBCU will also again participate in the NewFronts, showing off its digital and streaming assets on May 4.