Key Strategies for Conducting Research During Economic Downturns

As experts predict further economic decline, it’s more important than ever for businesses to level up and future-proof their strategies — taking into account what customers want, and value, the most.

The question is: what priorities should insights pros invest more time into to ensure that their companies come out on top? 

Join GreenBook and Momentive research leaders, Liwen Xu and Sam Gutierrez, on Thursday, February 23rd at 1 pm ET for an eye-opening deep dive into an invaluable research framework that your teams can directly apply to day-to-day strategy to highlight critical business concerns and drive triumphant outcomes in times of crisis. You’ll also learn how to create a continuous market research program that will provide a 360° view of the most salient business needs, and help you to weather any rapid change or downturn.

What You’ll Learn: 

• Strategic decisions and investments business leaders are making to take proactive action for market insights and brand awareness
• New consumer preferences and spending habits — highlighting what expenses they’re cutting and what purchases they’re keeping
• How to integrate market research to get a surround sound system of actionable insights