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Feb 02 - Feb 02, 2023

How to Champion UX & CX Research ROI to Key Stakeholders


How to Champion UX & CX Research ROI to Key Stakeholders

High-quality user experience plays a critical role in driving engagement and achieving customer loyalty for any business. Yet, a recurring challenge that many insight pros face is convincing leadership teams and key stakeholders to invest time and effort into new UX models before seeing proof of return. 

To overcome this challenge, you’ll need to position ‘undervalued’ UX and CX functions as untapped revenue generators among the decision-makers. 

Join GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't-miss session on Thursday, February 2nd at 1 pm ET where you’ll discover helpful qualitative and quantitative research models that will guide you toward making data-driven decisions faster, optimizing costs, increasing the value of UX/CX within your company, and unlocking the true ROI in your research. 

What You’ll Learn:

  • How to leverage new UX and CX research models to make data-backed decisions
  • How to make business decisions faster, with more accuracy.
  • How to achieve buy-in from key stakeholders