Aug 17 - Aug 17, 2023
This workshop is the fourth workshop in the “Content Marketing Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Content Marketing. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.
If you want to achieve mastery and attend the four-part series (CMS Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop, attend all four workshops in sequential order (there are no substitutions of past or future workshops), and complete the survey program for each workshop.
This workshop is the fourth part of the ANA’s Content Marketing Mastery Program, a four-part series designed to give you broad exposure to all facets and levels of Content Marketing.
You’ve created your content marketing program – with a written mission, strategy, message, research, competitive awareness and metrics. You’ve measured and optimized existing content, built a content base and differentiated it from competitors. What do you need to do next?
Learn four ways to maximize your content marketing. In this hands-on workshop, you learn how to get the whole company to buy in to content, promote content to attract subscribers and customers, and convert content consumers into customers. Maximize your content marketing as you:
Marketing leaders, marketers and content creators who have taken Content Marketing 101, 201 and 301, and are ready to maximize content for their brands and companies.