Aug 15 - Aug 15, 2023
Virtual
This workshop is the third workshop in the “Content Marketing Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Content Marketing. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.
If you want to achieve mastery and attend the four-part series (CMS Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop, attend all four workshops in sequential order (there are no substitutions of past or future workshops), and complete the survey program for each workshop.
This workshop is the third part of the ANA’s Content Marketing Mastery Program, a four-part series designed to give you broad exposure to all facets and levels of Content Marketing.
You’ve built a strong foundation for your content marketing program – with a written mission, strategy, message, buyer persona research, competitive content audit and metrics. What’s next?
Learn three ways to optimize your content marketing. In this hands-on workshop, you learn how to measure and improve your content, build a content base, and create highly differentiated content that competitors can’t copy. Optimize your content marketing as you learn how to:
Target Audience
Marketing leaders, marketers and content creators who have taken Content Marketing 101 and 201, and who know the basics of content marketing and are ready to advance to the next level.