Aug 08 - Aug 08, 2023
This workshop is the first workshop in the “Content Marketing Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Content Marketing. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.
If you want to achieve mastery and attend the four-part series (CMS Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop, attend all four workshops in sequential order (there are no substitutions of past or future workshops), and complete the survey program for each workshop.
In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.
Content marketing success happens when you align content activities with business goals, and plan and execute consistently. In this course, you will learn best practices to fast-forward your content marketing program and advance your content marketing to the next level, as you learn:
What content marketing is and why it works.
At the end of this virtual workshop, participants will be able to develop a content mission, strategy and message that’s more competitive and effective.
NOTE*: For best results, participants are asked attend the workshop prepared with the following:
*These do not need to be shared with other participants, but are required for your own working purposes.
Who Is This Virtual Workshop For?
This workshop is open for marketing leaders, marketers, content creators, and internal clients who need to build a shared, solid, strategic framework for content marketing.