May 18 - May 18, 2023
If you are not doing multicultural marketing, your competitors are. As markets grow more diverse and companies expand across borders, some still struggle to adjust to the dynamics of an evolving marketplace, let alone compete effectively for diverse consumers. Brands that fail to develop winning marketing strategies for diverse audiences miss opportunities to create authentic connections that last – and risk losing credibility and audience share long-term.
In this virtual workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty. We will also discuss when multicultural marketing has gone wrong. Led by a multicultural marketing expert with decades of experience working on multicultural campaigns in the travel, finance, and pharmaceutical industries, this workshop guides you through the entire process of multicultural campaign building, from insights, to briefing, to execution and launch. You will also receive recommendations on how to set up a system of internal and external cultural checks and balances to ensure your campaigns are authentic and drive customer loyalty.
This virtual workshop is beneficial for any of the following audiences:
It is relevant for B to C, B to B, or hybrid audiences, and may include junior/mid-level members of marketing, creative, or strategy teams. It can also act as a great refresher for seasoned professionals looking to streamline or audit their existing multicultural marketing practices.