May 17 - May 17, 2023
This full-day workshop will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time. Led by the author of the critically acclaimed textbook, How To Write An Inspired Creative Brief, former ad agency creative director and corporate advertising executive, and college writing and literature instructor, this workshop guides you through the entire creative brief-writing process, from articulating your key objectives to crafting an inspired and inspiring single-minded proposition to best practices for briefing.
This engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs. You’ll have lots of opportunities to evaluate creative work, deconstruct creative to deduce the creative brief and hone your briefing techniques. Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client.
Who is this workshop for?
This workshop is for anyone, at any level, who is involved in the development of advertising. It is a great introduction for those new to the creative brief process and a welcome refresher for seasoned professionals.