May 11 - May 11, 2023
Gen Z is not a generation that wants to be marketed to, and they consume media and content vastly differently from their predecessors. In this workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where and when to most effectively engage them. Led by a veteran agency marketer who with keen insights into Gen Z, this workshop navigates how Gen Z consumes media and marketing, produces, and distributes content, prioritizes certain qualities and features of the brands they most admire.
Using engaging, interactive exercises and case studies from brands like Nike, Wendy’s, Refinery 29, and more, participants walks away with transformational learnings that will be immediately applicable to your next campaign or initiative. As you discover how to strategically and creatively engage Gen Z, your brand will be primed for success for the next 10-15 years as Gen Z becomes the largest and most important cohort for nearly every corporation, brand, and agency.
Anyone, at any level, who is involved in the development of marketing, advertising, public relations, social media, and content-centric campaigns intended to engage Gen Z now and in the future.