May 04 - May 04, 2023
Developing multi-country marketing campaigns is a sort of three-dimensional chess game across markets, cultures, and languages. Getting it right can lead to brand adoption and drive customer lifetime value; but missteps can derail a campaign and cost you market share.
By learning what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.
Led by a marketing veteran with 30 years’ experience delivering global campaigns across Asia, the Middle East, Latin America, North America, and Europe, this workshop will teach you the building blocks for successful international or regional multi-country marketing campaigns.
This virtual half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
Who Is This Workshop For?
This workshop is best suited to marketing teams or individuals that need to create global or regional multi-country campaigns.