Measurement & Accountability

ANA MEASUREMENT COMMITTEE MEETING
April 25, 2023 from 1:00 – 2:30 PM ET

I. WELCOME & INTRODUCTIONS (1:00 – 1:05 PM ET)
Committee Co-Chairs: Greg Pharo, Global Senior Director, Communications & Marketing Effectiveness, The Coca-Cola Company and Renee Milliaressis, Chief Media Officer, Colgate-Palmolive

II. MEASURING BRAND EQUITY (1:05 – 1:30 PM ET)
In this session, we'll dive deep into brand equity, defining what it is, how to measure it, and what the drivers are.

III. MOST VALUABLE BRANDS (1:30 – 1:55 PM ET)
How do you measure brand value? What are the world's most valuable brands? We'll examine the metrics and analysis behind brand value and the key steps marketers can take to increase their brand value in the marketplace.

IV. TBD (1:55 – 2:25 PM ET)

V. CLOSING REMARKS (2:25 – 2:30 PM ET)