B2B Committee Meeting: Bettering the Client/Agency Relationship

I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET

II. Partners not Vendors: 11:10 am - 11:40 am ET

How can companies approach and define the client/agency relationship to get better collaboration, work, and outcomes? Join us as the key takeaways from the session will include:

• Creating a strong client/agency relationship from the beginning

• Why considering/positioning your agency as your business partner is advantageous

• Understanding the client challenges/objectives that influence decision-making

• Growing your businesses together

II. Roundtable Discussion: 11:40 am - 12:20 pm ET

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to B2B. Get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.

IV. Closing Remarks from the ANA: 12:20 pm - 12:30 pm ET

(Schedule subject to change)