Apr 13 - Apr 13, 2023
This is the second workshop in the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and to equip you for implementation at your organization. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs. If you want to achieve mastery and attend the four-part series (AG Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and complete the survey program for each workshop.
This workshop is the second part of the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and equip you for implementation at your organization.
In this virtual workshop, participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise. Following a deep dive on the fundamentals, participants will be given the opportunity to apply what they learned to a campaign specific to their brand, using the Poker Planning process and tracking team times via Team Velocity.
This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you ‘real world’ experience you need to be able to implement Agile on the job. The workshop will also enable your team to develop their own Agile implementation plan for the team. It will re-inspire your team to greater communication, collaboration, and to deliver their best work.
This virtual workshop is open for marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process throughout their organization.