End-to-End Digital Marketing

A good online strategy unites all the moving parts that comprises a consumer’s digital journey and path to purchase. It includes a media plan, a search plan, a social media plan, a website experience, a marketing automation sequence and a measurement approach, all wrapped into an integrated platform. It enables all of the channels, technologies and components of online marketing to guide your target audience into your organization’s sales funnel and lasting brand embrace.

Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web. Harry’s workshop will include real case studies as well as tactics and ideas that your company can start using right away.  Please come to the seminar ready to have fun and ask a lot of questions!

This workshop is an excerpt of the ANA full day workshop “End-To-End Digital Marketing.” In the full day version, significant time is allocated to the workshop for you and your team to apply the learnings to your specific business projects.  The instructor works with you to determine the optimal mix of application exercises. 

Who is this workshop for?

This workshop is for marketers who want to wrap their heads around all of the moving parts that comprise digital marketing and to add power and potential to their current online platforms, channels and campaigns.