The Influence of Influencer Marketing in Growing Brands

The global influencer marketing is a billion dollar industry. Brands are shifting their dollars to collaborate with influencers on digital platforms like TikTok, Instagram, and YouTube to reach their captive audiences with product messaging in an authentic way that works for that creator. Those marketing dollars are increasingly shifting to multicultural creators who often are setting the trends that others follow. Hear how different brands are collaborating with these creators that are growing the influencer economy while driving brand growth.