Digital & Social

HOUSEKEEPING & INTRODUCTIONS (9:00 a.m. ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (9:05 – 9:30 a.m.)

I. Around the World with 80 Creators (9:30 - 10:15 a.m. ET)
The Halal Guys are world-famous for pioneering American halal food. For the launch of the brand's first-ever meatless gyro, they wanted to go big. Join Andrew Eck, VP of Marketing for The Halal Guys and Megumi Robinson, Vice President of Belle Communication on how they launched a creator-fueled campaign across 26 cities in only 4 weeks. This session will cover everything from how the team handled creator selection and earned media/PR coverage to driving global awareness and demand.  

Speakers:
Andrew Eck, VP of Marketing, The Halal Guys
Megumi Robinson, Vice President, Belle Communication

II. Session 2 (10:15 - 11:00 a.m. ET)

Speaker:
TBD