Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum

Building off the work from the 4A’s/ANA Agency Search Simplification Report, the ANA and 4A’s are holding a series of conversations between client and agency partners to understand where there is room for improvement in the search process and overall agency-client relationships. In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s will be joined by representatives from Mastercard and McCann New York, who will explore areas of the search process where there is room for improvement.