Abercrombie & Fitch has evolved with intention across nearly every aspect of its business, engineering new relevance and garnering popularity to become one of TikTok’s favorite fashion brands, loved by influencers and editors alike. Punctuated by the spirit of belonging and exercising a laser-like focus on listening to its customers and building community, the Abercrombie of today has clarity in its purpose. Megan Brophy, Abercrombie’s VP of Brand Marketing, has led the brand’s re-invention and walks us through the journey of re-imagining an iconic 130-year-old brand and doing it in the age of TikTok and shopping hauls. 

TIKTOK WORKS

TikTok Works is a new series exploring how TikTok drives results for brands. Join the TikTok Marketing Science team, who will present research compiled from Kantar, Nielsen, NCSolutions, Fairing and more to show how TikTok generates business outcomes, unmatched product discovery and effective brand building.

A WINNING GAME PLAN: THE NFL’S APPROACH TO GAMING

This session will provide an inside look into the NFL’s vast portfolio of video games. Dig into new, innovative advertising methods to engage consumers through video games and the metrics to look for as a result.

LIVESTREAM BECOMES MAINSTREAM: ESTÉE LAUDER’S ENHANCED SHOPPING EXPERIENCE

With stores closed during the pandemic, Estée Lauder turned to livestream shopping as a new way to connect with consumers, while still creating an interactive and personalized shopping experience. In this session, learn how Estée Lauder’s commitment to innovation and new technology is key to creating their enhanced customer experience.