Hitting Pause: Why Streaming Depends on New Ad Formats

In order to break through a crowded and ever-changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. Likewise, streamers must continue to enable cutting edge innovation in ad formats to adapt to a saturation of content and choice across platforms. In this webinar, join Matt Van Houten, SVP, Product, Business Development, and Sales Operations, and Ariella Astion, GVP, Marketing & Strategy, from DIRECTV Advertising as they explore why continuous innovation is table stakes for advertisers to win big.