Feb 22 - Feb 23, 2023
The good times are over. After many years of uninhibited growth, streaming services are starting to face a real challenge in growing their viewership. Looking to acquire, engage and prevent churn of their users is fundamental in order to remain competitive. How can streaming services prevent churn, what role does content discovery and engagement play in making your service standout, and what is the future of content partnerships? Join Fierce’s Stream TV Growth Summit as leaders discuss what is needed to “win” in such a competitive environment.
SURVIVAL FOR THE FITTEST - THE IMPORTANCE OF COMBATING CHURN IN D2C STREAMING
Churn remains one of the most fundamental threats faced by any SVOD or OTT service. Defined simply as the number of subscribers who cancel or leave a service over a given period of time, churn rates have remained consistent at 40% in recent years, with rates higher among younger audiences. The proliferation of streaming services and the growth of FAST ecosystem are of course factors involved, but coupled with the increased cost of living, many households are looking for their best value-for money. A recent study conducted by Park Associates stated that content was king when it comes to retaining your subscribers, but also important for survival was aggregation and dynamic pricing models. Therefore, what can SVOD/OTT platforms do to retain their subscribers? What role can data analytics play in predicting subscriber churn, and how can streamers diversify their content and pricing to prevent subscribers wanting to churn in the first place?
NEXT GEN SUBSCRIBER ACQUISITION - EARNING CONSUMERS HEARTS, MINDS, AND WALLETS
Retaining subscribers is of course one half of the battle for streaming platforms, but winning them can be equally challenging. This is especially the case in a world where 1) we are facing challenging economic conditions, and 2) there are so many services to choose from. How can streaming services win over consumers? What is the most effective media mix to acquire new users? What pricing models, discount opportunities, and tiered service options are proving to be the best formula for consumers? And are free trials becoming a thing of the past? Join this session as we explore all of the best practices in acquiring new viewers.
(RE)GROWING LINEAR TV FOR THE NEW ERA: THE FAST OPPORTUNITY
While Legacy linear TV is increasingly challenged, a number of linear opportunities are evolving within the streaming ecosystem. Whether across vMVPD’s, FASTs, or D2C streaming services, all of the noise at the moment is focused around the introduction of Ad Supported linear streaming channels, which are easy to install and monetize on a variety of platforms. However, there are a number of items that platforms need to consider to maximize their viewership (and thus revenue). When should a service license ad supported streaming channels vs build owned & operated ones (O&O’s)? What is the long term opportunity for personalized channels based on viewer habits and preferences? And how can the industry work together to push measurement forward and make it easier to buy across platforms?