Sustainability Committee Meeting February 2023

Join the Sustainability Committee to kick off our programming for 2023, with special guests & case studies on the intersection of sustainability, purpose, and marketing.

Fusing Sustainability, Innovation & Purpose

In this presentation Jeff Fromm will cover the Purpose-Profit Loop™ which centers on the concept of using the United Nation’s SDGs as a planning tool to connect innovation and profitability.  Jeff helps brands re-imagine how to accelerate growth and connect to values-centered employees, customers and consumers. 

Takeaways will include:

• Values driven brands have on average 12.3% higher operating margins
• Fusing your Innovation strategy into your go-forward sustainability plans can accelerate growth
• Work Inside First, Then Outside
• Turning your brand into a VERB
• How today’s consumers have lost trust in large institutions and how brands need to re-imagine their role in this new ecosystem

 Agenda:

• Introduction to Committee, Priorities, and Outline of Agenda
• Presentation from Jeff Fromm on the profit purpose loop and intent-to-action gap including case studies
• Q&A with Jeff Fromm
• Committee Discussion on Opportunities for the group at 2023 Priorities