Feb 10 - Feb 10, 2023
I. Welcome Remarks (9:30am-9:45am CST)
Leah Marshall, Senior Director Influencer Marketing, Association of National Advertisers
II. How Hyundai Drives an Electrified Lifestyle for Black Consumers (9:45am-10:30am CST)
Learn how automotive giant Hyundai drove mass engagement, consideration and excitement among African American consumers for its award-winning and game-changing electric vehicle the 2022 IONIQ 5. Go behind the scenes to hear how this “day in the life” campaign developed brand-aligned content that was unique, authentic and specific to its four content creator’s style and voice, while showcasing key vehicle attributes and the benefits of an electric lifestyle. Join the discussion and discover what made this campaign successful with the key team leads Daniel Maynez of Hyundai, Eunique Jones Gibson of Culture Brands, and Will Thomas from QYOU Media.
Will Thomas, Brand Partnerships, QYOU Media
Eunique Jones-Gibson, Chief Creative Officer, Culture Brands
Eunique Jones Gibson is a cultural architect, brand builder and storyteller whose revolutionary campaigns have created global movements. With her 15+ years experience as a leading marketer and communications expert, Eunique formed Culture Brands in 2017. It’s an innovative agency that creates culturally relevant and affirming campaigns and content for some of the world’s leading brands. The agency, where Eunique serves as the CEO & Chief Creative Officer, made history when they were named the first African American agency of record for Hyundai Motor America.
Daniel Maynez, Multicultural Marketing Manager, Hyundai
Daniel has been a part of the Hyundai family for more than six years. Over the last two years, Daniel has driven Hyundai’s focus on multicultural outreach through African American and Hispanic marketing channels playing a key role in the 2021 appointment of Hyundai’s first African American marketing agency of record, Culture Brands. A year later, Hyundai and Culture Brands would go on to win the Salute to Excellence Award by the National Association of Black Journalists for the “OKAY Hyundai” campaign. Daniel also guided the 2022 selection and onboarding of Hyundai’s Hispanic marketing agency of record, Lopez-Negrete Communications, the nation’s largest independent, Hispanic owned and operated, full-service agency.
III. Session 2 (10:30am-11:15am CST)
IV. Presentation of the 2023 Driving Influence Award (11:15am-11:30am CST)
The 2023 Driving Influence Award will recognize one outstanding auto manufacturer harnessing the power of influencer marketing to creatively engage consumers. 2023 marks the fourth year of the Award partnership between the ANA and the Chicago Auto Show and this year’s Award will highlight campaigns reaching women, BIPOC and LGBTQ audiences. Through January 23, 2023 automotive manufacturers, PR firms, and marketing agencies are encouraged to submit relevant campaigns executed between the window of January 1 - December 31, 2022 at https://www.chicagoautoshow.com/media/2023-ana-award/.
V. What Drives Her Luncheon (11:45am-2:30pm CST)
Join us for a luncheon featuring the perspectives of prominent female automotive marketing leaders.