Feb 09 - Feb 09, 2023
2:00 pm – 2:10 pm ET:
Welcome and Introductions
2:10 pm – 2:40 pm ET:
Privacy, Privacy & Privacy: What’s Next in 2023
Privacy continues to be the buzz word for regulators, legislators, and consumers. ANA’s Government Relations team will share what’s happening at the federal and state levels in privacy and forecast where privacy will be heading in 2023.
2:40 pm – 2:50 pm ET:
ANA Ethics Code/Best Practices: Review and Ethics Policy Involvement
As leaders in ethics and marketing, be at the forefront of developing a code of ethics for all marketers in our industry. Senny will share our high priority project for 2023 and how you can be involved in this effort.
2:50 pm – 3:20 pm ET:
Artificial Intelligence and Ethical Considerations for Brands and Organizations
Join Michael Gorriarán of Arjuna Solutions, a major Artificial Intelligence services provider for organizations, to learn the latest ethical challenges with AI and solutions that you may not have factored into your planning for this upcoming year. AI can be both a blessing and a curse if not used properly and with ethical factors in mind. Michael has been thinking and working on AI-driven solutions and can offer practical tips as we look ahead to ethical concerns this year.
3:20 – 3:30 pm ET:
Member Roundtable Discussion & Wrap Up
Engage with your fellow committee members in open discussion around issues and challenges in the realm of marketing and ethics. Come prepared to share! This is your opportunity to ask questions and connect with others in this field.