In-House Agency

I. NETWORKING BREAKFAST (9:30 – 10:00AM ET)

II. WELCOME AND INTRODUCTIONS (10:00 – 10:20AM ET)

III. MEMBER ROUNDTABLE DISCUSSION: TALENT ACQUISITION AND RETENTION (10:20 – 11:00AM ET)
A challenge not only for in-house teams, but the marketing industry, is identifying and keeping the right talent on staff. In this member roundtable, our committee co-chairs will lead a discussion on hiring best practices and retention strategies.

Engage your fellow committee members in open discussion around evolving issues and current challenges. Come prepared to share! This is your opportunity to ask questions!

Moderators:
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Committee Co-Chair
Jack Teuber, Director, Creative Leader – PwC and In-House Agency Committee Co-Chair

IV. VERIZON & KELLOGG'S: CREATING A PIPELINE FOR IN-HOUSE TALENT (11:00 – 11:45AM)
With a roster of brand partners that include American Express, AB InBev, Disney, and more, the Verizon AdFellows program is gaining esteem as a premier destination for quality, diverse talent. Likewise, AdFellows seeks to deliver unmatched opportunities to young advertising talent in the form of rotational paid fellowships. Learn how AdFellows has helped attract bright, young, diverse talent to Kellogg's in-house teams.

Speakers:
Susan Seams, Senior Director, Experience Planning – Kellogg's
Lily Vega, Program Director – Verizon AdFellows

V. BREAK (11:45AM – 12:00PM)

VI. PORSCHE: GETTING GREAT CREATIVE FROM IN-HOUSE TEAMS (12:00 – 12:45PM ET)
Porsche is here to remind us that in-house teams of all sizes have the potential to deliver inspiring creative. The luxury automaker’s in-house creative lead will share how his dedicated staff set the standard for Porsche’s visual identity. From event activations to billboard advertisements, the in-house team at Porsche is truly “winning together.”

Speaker:
Dustin Gilleland, In-House Creative Lead – Porsche

VII. BOATHOUSE: IN-HOUSE OPTIMIZATION AND THE FINANCIAL IMPACT (12:45 – 1:30PM ET)
If you have an in-house agency, or are thinking about building one, keeping the team on track for future needs of the business is essential. Part of the challenge is getting clarity on what’s working, when to pivot, or add different services. Boathouse’s in-house specialist will discuss strategies to optimize in-house teams, and how those optimizations can lend themselves to a financial benefit for brands, especially those operating on reduced budgets.

Speaker:
Eve Asbury, Co-Leader and In-House Agency Specialist – Boathouse

VIII. NETWORKING LUNCH (1:30 – 2:30PM ET)