Production Management

I. NETWORKING BREAKFAST (9:30 – 10:00AM ET)

II. WELCOME AND INTRODUCTIONS (10:00 – 10:20AM ET)

III. MEMBER ROUNDTABLE DISCUSSION: CONTRACTING WITH INFLUENCERS (10:20 – 11:00AM ET) 
The strongest influencer strategies require a thorough contract to not only ensure the brand partner delivers on their promised content, but that they do so in a way that protects brand equity. This critical first step must not be ignored, as it sets the tone for the remainder of the influencer campaign. Engage your fellow committee members in open discussion around influencer contracting. Come prepared to share! This is your opportunity to ask questions.

Moderators:
Brendan O'Malley, Sr. Manager, Broadcast Production – Verizon and Production Management Committee Co-Chair
Kristin Schaack, Sr. Manager, Creative Producer – Target and Production Management Committee Co-Chair

IV. HASBRO: CREATING STRONG INFLUENCER PARTNERSHIPS (11:00 – 11:45AM ET)
Hasbro has recently partnered with such brand partners as YouTube’s Mr. Beast and Dallas Maverick’s all-star Luka Dončić to usher NERF into a new era of social media content. Hear how the team at NERF secured these influencer partnerships, impacts of the content they’ve produced to date, and plans for future engagements.

Speaker:
Monica Elias, Director, Global Brand Strategy & Marketing, NERF Sports & Action - Hasbro

V. BREAK (11:45AM – 12:00PM ET)

VI. AD NET ZERO: NET ZERO CREATIVE PRODUCTION (12:00 – 12:45PM ET)
The advertising industry plays a vital role in reducing its carbon footprint. Introducing Ad Net Zero, with the mission of unifying the advertising industry around a common measurement framework, tools, practices, and actions to reduce the carbon impact of producing and distributing advertising to real net zero. In this session, Ad Net Zero will explore the importance of taking steps to mitigate the carbon crisis across the production process. They will share examples of how the production world is stepping up to curb carbon without compromising quality.

Speaker:
John Osborn, USA Director – Ad Net Zero

VII. TPC: COMMERCIAL PRODUCTION TAX INCENTIVES (12:45 – 1:30PM ET)
Many states offer financial production incentives to advertisers who shoot commercials in their states. The savings can be quite significant, often ranging from between 10 and 40 percent of qualified production spend in that state. TPC will deliver an overview of commercial production tax incentive programs that advertisers can earn across the US and several territories.

Speaker:
Kylie Ruehl, Managing Director – TPC

VIII. NETWORKING LUNCH (1:30 – 2:30PM ET)